The Content Optimization Monkey: His favorite keyword is 'banana.'

Here’s something you won’t hear very often from a search engine optimization company: most optimized content writing is inferior to other types of content writing.

While it’s important to have content writers who understand the basics of SEO and keyword placement, these qualities should not permit the SEO industry to hold itself to a lower standard. SEO writers have to accomplish the same things as all other online content writers. They must capture their readers’ attention, and they must do so with a message that is clear, compelling, and succinct. They must understand their subject matter, the interests of their readers, and the needs of the company for which they’re writing.

Unfortunately, though the search engine optimization industry has been around for more than a decade, a significant divide still remains between the quality of SEO content writing and the quality of the copywriting produced in the Internet marketing and online retail sectors.

Why is this such a persistent problem?

One important reason is that even though most search engine optimization companies take great pains to talk about how their content team writes with both human readers and search engine crawlers in mind, the latter always trumps the former. The measures by which SEO content services define success are keyword density and organic search engine rankings, not lively prose or a well-focused marketing message that will build a brand or increase conversion rates.

Another reason is that cut-rate content writing services tend to dominate the search engine rankings for the SEO industry. Online companies that view SEO as a get-rich-quick scheme are content to pay pennies a word for “original” content, so long as their keywords are crammed into it like disgruntled New York City subway commuters. Such content often fails to meet basic standards of spelling and grammar, never mind marketing effectiveness.

SEO is also too often seen as a standalone marketing tactic rather than one element of a comprehensive Internet marketing strategy. Poorly written SEO articles might do the job if your sole objective is search engine rankings, but what happens when visitors arrive on your site? Savvy web surfers can spot SEO bait very quickly. It’s not enough to get them in the door. You have to offer them content that has value, whether that value comes in the form of information, insight, or entertainment.

At Molding Web, we’re committed to providing content writing services that will help our clients create an image that is professional, purposeful, and articulate. Along with optimized content writing, we offer blog writing, article writing, press release writing, and social media marketing services. For more information about Molding Web’s professional content writing services, call 1-877-900-6932.