For some people, the term “social media marketing” can seem overly abstract—especially if their social media experience is limited to looking at photos of friends and relatives on Facebook. But Internet marketing that includes the creative use of social media can provide some very tangible benefits. Here are four things that social media marketing can do for your website or online business:
Establish industry expertise
Customers want to work with an online business that’s knowledgeable and trustworthy. By establishing an informative social media presence, your company can develop a reputation as a source of expertise within its industry. Answer questions and provide useful information, and you’ll establish a niche as a company people turn to when they need a related product or service.
Broaden awareness of your company and its products/services
As we mentioned last week, even something as basic as blog writing services could increase your website traffic and inbound links by as much as 50% to 100%. Combining social media with search engine optimization and targeted pay-per-click advertising would make your company synonymous with the keywords people use to locate products and services within your industry.
Improve customer service
Just having a website isn’t enough anymore for online business success. Customers have questions; social media is an interactive venue in which you can provide answers. Engaging with online customers puts a human face on your business, and develops customer loyalty that can override even tough economic times.
Marketing and advertising are ultimately about sharing a message. Don’t funnel your online message through just one channel, be it a website or traditional marketing campaign. With social media marketing, your message is amplified, enabling you to reach a broad range of customers who are looking for a company like yours.