Jingle Bells, Shortened URLs

It’s October, which means it’s Christmas—at least in the American retail world. After last year’s drop of 2.4% in holiday sales—the first decline in 40 years—companies are looking for creative ways to reach cash-strapped gift buyers, even as a report from Deloitte Services LP predicts a stagnant holiday shopping season.

However, Deloitte’s announcement concluded with a hopeful note: “The proliferation of mobile applications and social networks may yield new opportunities to pursue targeted advertising, build brand loyalty and measure campaign effectiveness.”

One example of how seasonal social media marketing might look is the new Christmas campaign from Best Buy. The consumer electronics retailer got a lot of attention back in July when it started its Twelpforce—customer service via Twitter. Best Buy is now supplementing its Twelpforce with a Facebook page that allows fans to share products with and get shopping advice from friends.

Even tiny URLs will be a part of Best Buy’s seasonal strategy (URL shortening sites make it easier for people to share links via social media networks). As Christmas ads, Best Buy will be recording videos of 25 Christmas songs reworded to offer gift ideas. Shortened URLs linking to the songs will then be shared via Facebook and Twitter.

Find out how creative social media marketing could benefit your company during the holidays. Contact Molding Web at 1-877-900-6932.

This entry was posted on Monday, October 5th, 2009 at 2:44 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.