In our last post, we looked at a few reasons why small businesses should be involved in social media marketing. This week, we’re going to take a closer look at why some small and mid-sized businesses have yet to embrace Internet marketing or social media.
An Internet marketing survey released last week by Merchant Circle found that there were two primary reasons for a lack of online engagement by SMBs: it’s too costly (26% of respondents), and there’s not enough time to do it well and still run a business (15.9% of respondents).
Excuse #1: It’s Too Costly
Of the survey’s respondents, 79% had marketing budgets of less than $5,000 per year and 44% of less than $1,000. In traditional marketing, that might be a pittance. But online, a dollar can go a lot further. For example, pay-per-click marketing allows you to set a tight budget and target specific keywords. Even something as simple and inexpensive as monthly blog writing services can have a huge impact on your online business. An August report by HubSpot found that small and medium-sized online businesses with blogs attracted 55% more website visitors, 97% more inbound links, and had 434% more indexed pages—a big boost to any search engine optimization campaign.
Excuse #2: There Just Isn’t Enough Time
This is where Molding Web can help. Our team has worked with some of the leading companies in the Internet marketing and search engine optimization industries. We founded Molding Web in order to take a more organic, collaborative approach to online marketing. We do the Internet marketing work that you don’t have time to do, and our number one goal is always the long-term growth of your business. We shape our social media and content writing services to your needs and budget, and are always ready to adapt as your circumstances and business needs change. To learn more, call us at 1-877-900-6932.