According to a recent survey by the Yellow Pages Association, more than half of small business owners say that generating new customers is their greatest marketing challenge, yet almost two-thirds of such businesses fail to seek outside marketing assistance. Another 2009 study found that almost half of all small businesses in the U.S. don’t even have a website, and of the businesses that do, nearly 80% devote 10% or less of their marketing budgets to Internet marketing.
As consumer spending and product research shifts from offline to online, it is essential for businesses of all sizes to build an Internet marketing strategy that involves search engine optimization (SEO), social media marketing (SMM), and pay-per-click (PPC) advertising. Molding Web’s consulting services can help your business to shape an overall Internet marketing strategy from scratch or to improve your knowledge and performance in particular service areas.
The fundamental goal of Molding Web’s consulting services is the development of our clients’ online businesses and/or online marketing expertise. To that end, we assist webmasters, business owners, and in-house marketing teams in need of anything from an hour’s consultation on the intricacies of SEO to PPC training sessions for company staff. Our consulting services are available on a per hour basis or for a monthly retainer fee, and are customized to the unique needs of your business or organization.