Content Writing Services
Professional Writers
Virtually all SEO companies emphasize the importance of content when speaking to their clients. Unfortunately, the SEO industry has generally placed little emphasis on establishing writing standards and editorial structures that are commonplace in other industries. The result is that SEO content priorities are often heavily skewed toward keyword density ratios and distribution methods rather than readability, eloquence, or marketing precision.
At Molding Web, we take a different approach to content. Our professional writers have backgrounds in copywriting, journalism, arts and culture writing, and similar fields, and bring a much broader sensibility and experience to SEO content writing than is common within the industry. Rather than just plug keywords into generic text, our writers will seek to give your company a professional and distinctive voice that helps you stand out from your competition. Molding Web’s primary interest is in reaching the human reader—the clients and website visitors that are the lifeblood of your business.
Original & Unique content
In the Internet content world, the words “original” and “unique” usually refer to content that isn’t plagiarized or duplicated and therefore ignored by search engine crawlers—not exactly a tough standard to live up to. At Molding Web, those words mean a whole lot more: lively, interesting, and informative content that captures the interest of readers and gives your company a fresh and appealing online presence.
While creating a search engine listing for your business, Molding Web will also optimize it. If you choose, this could include posting photos, or even a video created with our Full HD SEO video production service.
The goal of Molding Web’s blog writing, social media content creation, and SEO content writing services isn’t merely to shovel text at search engines and social media networks as if it were livestock feed. Your website, blog, and social media profile content should display passion, personality, and intelligence—qualities that will connect with readers and clients, pique their interest, and keep them coming back for more. That’s the sort of original and unique content that Molding Web strives to create for our clients.
Search Engine Optimized
Most SEO companies promise content that appeals to both search engines and human readers. At Molding Web, we think that balance too often falls on the side of search engines. SEO copywriting shouldn’t read like the marketing equivalent of Mad Libs—the word game in which you provide an adjective, a color, an animal, etc. and the words are then plugged into sentences in a story that becomes full of silly non sequiturs. In other words: clumsy, inorganic keyword usage may resemble SEO, but it’s not professionally search engine optimized content.
With that in mind, Molding Web makes this promise to you: your SEO content will be written with the human reader foremost in mind. We’ll maintain proper keyword distribution and density levels, but always with an eye to readability and the natural flow of language. Because search engines may index and rank your site, but it’s human clients who buy your products and services.
No Outsourcing!
A dark little secret of the Internet marketing industry is that SEO content writing is frequently outsourced to inexperienced freelancers and overseas agencies. Outsourcing content allows such companies to reduce costs and pocket more of their clients’ money. But the unfortunate result is that SEO copywriting is often derivative, keyword-centric content written primarily for search engines rather than interesting, well-crafted copy that appeals to human readers.
Molding Web’s SEO and social media content is created in-house—no outsourcing whatsoever! This not only allows us to maintain a much higher standard of quality, but also to elevate SEO writing beyond mere keyword splatter.
Our professional writers strive to create content that indelibly stamps your company’s brand and marketing message in the minds of readers. Having access to this kind of original, high-quality content is especially important in social media marketing, an arena which provides companies with extraordinary opportunities for reaching out to customers in creative and entertaining ways. To learn more about Molding Web’s content writing services, call 1-877-900-6932.
