Local Search Optimization

Local search optimization isn’t just adding “Los Angeles” or “Iowa” to your most important keywords. Local SEO is about creating a prominent online presence in venues where people search for businesses in their immediate area. Unlike many other SEO companies, Molding Web makes local search a basic part of the comprehensive SEO services we provide to small and local businesses.

Local search optimization is important for two reasons: mobile search is growing rapidly, and search engines have increasingly customized their results to users’ geographical location. For example, when a hungry iPhone or PC owner types “restaurants” into Google, Bing, or Yahoo!, the results will feature a pinpoint map of relevant local businesses, each with a website address, physical address, phone number, and customer reviews from sites like Citysearch and Yelp. Your restaurant or business might be “in the neighborhood” in the real world, but if it doesn’t have an optimized presence on search engine maps, local directories, and review sites, then it’s virtually invisible to potential customers online.

Local search optimization is a highly cost-effective form of Internet marketing for your small local business, because it targets search engine users who are immediately interested in the goods or services you provide. The only question is which business they’ll choose. Molding Web’s local search optimization service will help your company achieve the online equivalent of a prime location on the neighborhood’s busiest street.

Business Listing Creation

As part of our local search optimization service, Molding Web will create a business listing for your company and submit it to Google, Bing, and Yahoo!. This will not only ensure that your company appears in the list of local business results for your area and industry, but also that the general information about your company is accurate; it’s not uncommon for a company’s listing on search engine maps to show the wrong address or business hours, point customers to the wrong company, or even say that the company is no longer in business.

While creating a search engine listing for your business, Molding Web will also optimize it. If you choose, this could include posting photos, or even a video created with our Full HD SEO video production service.

Local Directory Submission

Many studies have found that online reviews have a greater impact on consumer decisions than advertising does. That fact, coupled with the explosive growth of social networking, has transformed customer review sites into online communities that are trusted sources of comparative shopping information for millions of people. Engaging with these communities and having an accurate company profile is thus a critical part of local social media marketing. Along with submitting your business profile to the major search engines, Molding Web will create and submit a business page to over 40 local directory and review sites such as Yellow Pages, Yelp, and Local.

Monthly Citation Posting

To help build buzz for your company and enhance your local SEO campaign, Molding Web will create a monthly post that references your business and/or website. This citation will be posted on a blog or a local-oriented website.

Reputation Management

For better and worse, blogs and customer review sites are among the first online resources that most people turn to when seeking information about a company. Negative information or customer complaints can thus have a direct impact on your bottom line. Molding Web’s online reputation management service will monitor what’s being said about your business all across the Web, and report negative items so that you can respond quickly and resolve the situation.