Press Release Services

An online press release is a tremendously flexible tool that can be used to achieve many different search engine optimization and Internet marketing goals. However, even publicists and marketing professionals who are aware of how the Internet has revolutionized press release distribution often fail to take advantage of some of the most basic benefits of online news releases. For example, a study published in the Journal of New Communications Research found that the possibility to engage in Search engine optimization was considered by publicists, marketing professionals, and business owners to be the top opportunity provided by online press releases. Yet less than 60% of these same respondents actually used SEO tactics in their own press releases.

Molding Web's press release writing experience and SEO and Internet marketing expertise can help your organization to bridge this gap between opportunity and action. Molding Web will work with you to determine how our press release writing services would best complement your current marketing efforts. For some companies, optimized press releases that support organic keyword rankings and link development would be most beneficial. Websites that are seeking a boost in traffic might consider distributing customized versions of an Internet press release to bloggers and social media networks, news search engines, and news websites. Whether your objective is enhanced SEO, traffic generation, brand building, the establishment of your organization as a subject matter expert, or all of the above, Molding Web will create a press release campaign that cuts through the clutter and brings your organization to the attention of customers and influence makers.