Facebook Marketing

Facebook is the most popular social networking website, with over 400 million users worldwide. In March 2010, it surpassed Google as the most visited website and number one driver of Internet traffic to other websites. Free to users, the site generates revenue via advertising. Member profiles contain features such as a "Wall" on which friends can post messages and a Photos application for uploading images. The Facebook Pages feature enables individuals and companies to create pages that are integrated with Facebook's advertising system; other members can choose to be "fans" of the person, company, product, etc. that is featured on a given Page. Companies also use Facebook to conduct highly targeted pay-per-click marketing campaigns based on the age, location, and interests of members.

With Facebook marketing, as in all of our social media marketing services, our highest priorities are creativity, authenticity, and respecting the social nature of the site. Molding Web’s Facebook marketing service will help you to establish a Facebook presence that is creative, energetic, and communal, and draws positive attention to your company and increased traffic to your website.

Business Page Creation

Our Facebook marketing service begins with the creation of a business page for your company. More than just a simple listing, the Facebook business page we create for you will be an interactive multi-media marketing effort that features imported RSS feeds, photos, blog content, videos, and more. Our goal will be to create a page that genuinely reflects the values and identity of your company and becomes a portal through which current and potential customers can learn more about, and interact with, your business.

Custom Strategy Development

Strategy development is one of the most challenging aspects of social media marketing. The communal nature of social networking sites like Facebook places an emphasis on personality, authenticity, and two-way communication, i.e. not just speaking to customers, but listening to them as well. To be successful, a Facebook marketing strategy must not only be customized to the business model and brand identity of the company behind it, but also respectful of the community in which it’s participating. To that end, Molding Web will develop a customized Facebook marketing strategy that is a proper fit both for your company and the way that Facebook members participate in their online community.

Analytics and Reporting

Molding Web’s Facebook analytics and reporting service will provide you with useful metrics that outline the success of your Facebook marketing campaign. We will track your business page’s fans and visitors, and determine the success rate of specific Facebook posts or ads. Through our detailed analytics and reporting, you’ll have a clear understanding of both the bigger marketing picture and how the smallest facets of a Facebook marketing strategy contribute to its overall impact.