All of Molding Web’s social media marketing services are available on an hourly consulting basis. Social media consulting is generally best suited to businesses that have an in-house Internet marketing team with sufficient manpower and time, yet lack expertise in particular marketing tactics or desire assistance in crafting a social media marketing strategy.
Molding Web’s social media consultant can assist your business in any or all of the following areas:
Advanced Website Analysis
Our advanced social media analysis will look at how your company’s website could make greater use of social media tools and networking, including better integration of social media features into your site’s homepage and/or landing pages. After completing a thorough analysis of your website and social media usage, we’ll make recommendations on how social media marketing could effectively complement your current SEO or marketing efforts and invite greater client interaction with your company’s website.
Custom Strategy Development
Integrating social media into an existing Internet marketing campaign presents a unique set of challenges. For example, how do you determine your primary social media objectives, or its purpose within a broader marketing campaign? Which social media networks are the best fit for your corporate culture and marketing goals? How will social media affect your online business a year or five years from now? Molding Web’s custom social media strategy development will help you to answer these and other questions, and formulate a social media strategy that reflects your company’s identity and measurably contributes to the attainment of your marketing objectives and the long-term growth of your business.
Facebook now rivals Google as the Web’s most visited site and number one driver of traffic to other websites. Yet few online businesses could claim to have spent as much time developing a Facebook marketing strategy as they have fine-tuning a Google SEO strategy. Molding Web’s Facebook marketing consulting service will help you to understand the importance of Facebook to the present and future of online marketing. We’ll also explain how to build a Facebook presence that is respectful of the Facebook community, reflects your company’s identity, and complements your existing Internet marketing strategy.
Though often dismissed as a fad, Twitter has endured and prospered. The popular micro-blogging website has proven itself a useful tool for sharing information, news, and links, and giving individuals and companies a platform from which to broadcast their message. Our Twitter marketing consulting will cover not only the basics of Twitter and the unique part it can play within a social media marketing or broader Internet marketing strategy, but also more advanced topics such as follower acquisition and the role of Twitter in dynamic customer service.
Social bookmarking is essentially URL bookmarking on social networking websites dedicated to helping users share, organize, and search for Web pages that they find interesting or useful. Produce informative or entertaining articles, blog posts, videos, and other resources, and these social bookmarking communities can become a significant source of traffic for your company’s website(s). Molding Web’s social bookmarking consulting service will evaluate how social bookmarking would best fit your business. We’ll help you develop a corresponding strategy, and familiarize you with the most important social bookmarking websites and how to use them effectively.