Video Optimization
SEO video optimization and creation is one area in which Molding Web clearly stands out within the Internet marketing industry. In addition to providing video submission and optimization services, we’ve partnered with video production companies to offer our clients Full HD video production services and the creation of professional, high-quality video content. As a stand-alone marketing tool or supplement to a larger SEO or social media marketing strategy, Molding Web’s optimized video production service will give your company a creative, distinctive, and memorable online voice.
YouTube
Many social media websites have video-sharing features, but sites dedicated exclusively to videos are among the most popular sites online. The most prominent example is YouTube, which allows users to upload, view, share, and comment on video clips. YouTube is the world's third most trafficked website according to Alexa.com. Posting optimized videos on YouTube and other video sharing sites is an effective way of diversifying a search engine optimization campaign. Users can create their own YouTube channel, which allows them to post a user profile and other users to add them as a friend or subscribe to their video feed. YouTube’s search results also feature a Promoted Videos sidebar—the video equivalent of pay-per-click advertising.
Video Tutorials
Another rapidly growing area of video optimization is video tutorials or “how to” videos. Many video tutorial websites have sprung up in the past several years, some of which create their own videos, and others which aggregate video content from all across the Web. Creating video tutorials with information that appeals to your client base is a cutting-edge tactic for broadening your Internet presence and establishing your company as an industry or subject matter expert. Video tutorials also offer SEO benefits, as search engines often feature them in the “video results” section for popular search terms. For example, search for “making pottery” on Google, and you’ll likely see two how-to videos from YouTube or another video site featured somewhere on the search results page.
Molding Web's video services are divided into the following categories:
Video Channel Creation
Molding Web will create video channels for your company on the leading video-sharing sites of your choice. If you choose, this can include the creation of a customized, professionally designed profile background. Video channels essentially function as your company’s homepage for a given video-sharing site. Your video channel page will feature a profile of your company, and allow users to view any of your video uploads, subscribe to your video feed, etc...
Video Submission
Molding Web will upload your video to over 50 portal sites, including YouTube and other leading video sites. The uploaded video will be optimized by us and link back to your website. If you do not have existing video content or an in-house video production team, our video production service can provide you with professional, Full HD video content.
Creative Development
Video optimization offers extraordinary possibilities for creative Internet marketing. Through our creative development service, Molding Web will consult with you to determine the best methods for creating videos that complement your business and its marketing goals. With video Internet marketing, your goal may be to attempt viral videos, i.e. funny or attention-grabbing pieces that, if successful, might be shared on Twitter, Facebook, and other social networking sites, earning your company a burst of Internet traffic and positive buzz. Conversely, your goal may be to take a more educational approach, and produce informative videos that answer customers’ questions and create an image of your company as a trusted source of expert information.
Video Production
Video is the new frontier of search engine optimization, yet many companies are deterred from using optimized video content because of cost and the logistics of production. To solve those challenges, Molding Web has formed partnerships with video production companies to make professional, high-quality, and affordable video content available to our clients.
Molding Web’s SEO video service offers Full HD video production. Your video will be shot by an HD camera operator at one location over a period of four to six hours, and the shoot will be overseen by an on-site producer. The final product will be a two-and-a-half minute Full HD video that can be optimized and uploaded to your company’s website and/or video-sharing websites across the Web. Turnaround of five to ten business days will be required for the completion of your video.
